Liverpool Victoria offers pension term assurance

Mon, 24 Jul 2006

Building society Liverpool Victoria has announced that it is offering a joint pension term assurance/tax relief product – claiming that it is the first provider to launch this combination.

In addition to the joint pension term assurance offering, the building society has also announced that it will be re-pricing its critical illness insurance, which will be available through Mimi – its menu-based protection plan.

Commenting on the deal, Stuart Tragheim, intermediary sales director at Liverpool Victoria, said that its joint offer and the new critical illness re-pricing can be seen as "laying down a marker in terms of competitiveness".

"Liverpool Victoria is keen to demonstrate to intermediaries that potential customers can not only find cover to fit their personal needs, but that this cover comes at extremely competitive prices," he added.

Regarding the tax relief/pension term assurance joint product, Liverpool Victoria has also pointed out that the Association of Independent Financial Advisors (AIFA) has highlighted the benefits of the deal.

Quoting the AIFA, Liverpool Victoria states that pension term assurance offers "more competitive net premiums" when compared to "ordinary term assurance".

Liverpool Victoria offers a range of products including savings, investments, car insurance and asset management. It claims to have assets worth £7.4 billion and to be one of the UK's leading financial services companies.

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