Prudential
Prudential PLC has been in business for over 160 years and now has over 25 million customers worldwide and have £349.5 billion of assets under management. The group is listed on stock exchanges in London, Hong Kong, Singapore and New York.
The company image is of Prudence who has been a figurehead for Prudential since 1848, representing cautious but wise behaviour.
In the UK, Prudential provides life assurance and pensions to approximately seven million customers. Prudential's products include personal pensions, stakeholder pensions and affinity pension schemes.